Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! IIID Pro Palette 20 - Milk Chocolate IIID Pro Palette 60 - Milk Chocolate. Instead, Milk Makeup was built around another powerful asset: the company's online following of over 1.4 million people, many of whom are young, creative and uninterested in following trends dictated by traditional beauty editors and brands. When you listen good, it doesn’t matter if you’re listening to the CMO of a major company or a girl in Ohio.”, Related Articles:BoF Exclusive | Estée Lauder Buys Becca CosmeticsBeauty Brands Inch Away from Traditional AdvertisingEmily Weiss: Blogger to Social Brand Builder, Pierre Cardin, French Fashion Legend, Dies at 98, Alibaba Antitrust Fears Worsen China’s Internet Selloff, JCPenney’s CEO Is Out as Retailer’s New Owners Split Company, Tiffany Shareholders’ Approval of LVMH Sale Caps Rocky Saga, European Union and China Approve Market-Opening Investment Pact, French Retailers Seek Aid as Sales Fail to Recover From Lockdown, US Holiday Retail Sales Rose 3%, Driven by E-Commerce. Milk Makeup’s official website is www.milkmakeup.com Milk Makeup is a branch of Milk Studios, which was founded in the nineties and gave the building, formerly the National Biscuit Company headquarters, its name. I had never heard of a company doing anything like that before.” Ruth first joined the venture as a consultant, becoming chief operating officer a few months later. Cosmetics and Sally Beauty. Milk Makeup LLC is a New York Foreign Limited-Liability Company filed on December 5, 2014. We create kick-ass products so you can create looks as unique as you. When you listen good, it doesn’t matter if you’re listening to the CMO of a major company or a girl in Ohio. “The greatest competition we have is ourselves — that’s it,” he adds. EPIC PAYOFF. Milk Makeup’s headquarters are in 450 W 15th St, New York City, New York, 10011, United States What is Milk Makeup’s official website? Media executive Scott Sassa serves as chairman.. News correspondent Zanna Roberts Rassi. “We showed them our concept and they just looked at us and said, ‘If you build this, we’re very interested.’”, With Sephora on side, they just needed the product. So I didn’t want to bring anything out that wasn’t totally game-changing. “We really used all 80,000 square feet of Milk New York and Los Angeles as a research and development space,” says Rassi. © Copyright Milk Makeup 2020. Quick Look. It was this last imperative that lead to what was perhaps Milk Makeup's biggest innovation: Packaging infused with antimicrobial silver so that, according to Ruth, “It could be dropped on the bathroom floor and still stay safe and won’t discolour.”. When the Milk Makeup team returned to Sephora, it was with an offering that included lip markers, shadow-liner hybrids and multi-purpose skin formulas in rollerball or stick packaging that eliminated the need for brushes. 6 more colors. But Milk’s success is less of a surprise when you consider who is behind it. “Milk Makeup has really surpassed our expectations,” says Alison Hahn, vice president of color merchandising at Sephora, who leads the retailer’s colour makeup business. GOOD INGREDIENTS. Shop now. Teen Vogue: Coolest Beauty Brands of 2016. Be the first to find out about new products, upcoming stories, and our community. $39.00 $27.00 ($79.00 value) Quick Look. View Company. 7 watermelon beauty launches embracing summer's hottest fruit . “The world has enough concealers. Then Rassi and his co-founders did something unheard of: without so much as a single product, they pitched the idea to Sephora, a client of their studio business. Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. ingredients...”, “We're obsessed with the sleek, minimalist packaging”, “Just like everything else they do, the brand has turned a staple into something even better.”, “A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”, “Lately, the Cooling Water is my favorite item on my desk.”. NEW YORK, United States — In March 2016, Milk Makeup launched in 50 Sephora stores in the US with dedicated, six-foot gondolas and a “rager” featuring musical performances by Salt-N-Pepa and Santigold. We had to. Milk Makeup is the latest venture hatched by Milk Studios, the photo studio-cum-creative agency that sold another concept, MADE Fashion Week, to WME-IMG in 2015. X Quench thirsty winter skin with a 6-piece gift of moisture-packed formulas. Today, the brand shows no signs of cooling; although Milk Makeup declined to disclose sales revenue, the company revealed to BoF it will be in 150 Sephoras by spring 2017 and is already planning its international expansion, starting with Sephora Canada next year. “We didn’t look at anyone’s best-sellers. “What I realise now is that many people, when they launch new lines, they usually look at everybody’s best-sellers and then they do their version of that,” says Rassi. Where is Milk Makeup headquarters? We believed that our independence would be a key asset.”. Only 1 left in stock - order soon. With a team that is made up of women from a variety of backgrounds, Milk Makeup is a brand that caters to the specific needs of different skin types and tones. Shop a wide variety of beauty and makeup products today! 100% vegan. 9 more colors. 411 talking about this. IIID Pro Palette 60 - White Chocolate. High quality Milk Makeup gifts and merchandise. Paraben-free. MILK MAKEUP Tattoo Stamp. “We sort of showed up at [Sephora’s] doorstep in San Francisco,” recalls Rassi. “They explained to me what they had done — that they had gone forward and pitched it without any physical product. “Many think licensing is an easier route, but it can actually be more difficult even when you do have some level of creative control. It was an audacious beginning for an upstart company, whose founders had little experience in the cosmetics industry. “Right now as a company we have to get two things right: we have to scale, and we have to market,” says Rassi. “Most importantly, though, Milk products work.”, “Milk's Cooling Water stick is revolutionary.”, “Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) New York (HQ), NY. Milk Makeup headquarters is located at 450 … Milk Makeup immediately went into production and Rassi began thinking about the gondola design. $52.00 ($95.00 value) Quick Look. MILK MAKEUP IS SHIPPED THROUGHOUT THE UK AND IRELAND ONLY. We were born at Milk, a creative studio in downtown New York City. Milk’s unconventional tool-free product offering, unisex packaging and edgy campaign quickly won over Sephora’s clientele. It seemed so serious. Samfundet og kulturen har altid været vores inspirationskilde. 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