© Many fashion brands are realizing that partnering with brands such as fast food chains, household snacks or street drink brands is increasingly beneficial. “It’s only right that I call it somet… In fact, Fenty Beauty’s collaboration with HEYTEA is not an exception. All Rights Reserved. By the end of the campaign, it has received 18 million views and 32,000 posts. Inclusive products and branding. Contact us for more insights and solutions, Fai clic per condividere su Facebook (Si apre in una nuova finestra), Fai clic qui per condividere su LinkedIn (Si apre in una nuova finestra), Fai clic qui per stampare (Si apre in una nuova finestra), https://valuechina.net/2020/05/04/in-depth-introduction-to-5-main-chinese-digital-platforms/, In-depth introduction to 5 main Chinese digital platforms, La domanda di caffè spinge McDonald’s ad investire in Cina, Come le donne stanno cambiando il consumo del vino in Cina, Alibaba nuovo record di vendite durante il Singles Day. var theDate=new Date() Whether it's the lingerie brand or the make up brand, both are owned by the Branding Queen, Rihanna. Use Tab to navigate the content. "FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. FENTY BEAUTY BY RIHANNA (フェンティビューティー)は、リアーナがプロデュースするコスメブランドです。 Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience, to produce the beauty film together, and in real-time. She’s the beauty fairy godmother we’ve been waiting for. Youre lucky if you have a friend abroad who can hoard on your In a recent YouTube video posted to the Fenty Beauty By Rihanna account, Rihanna talks about how her love for makeup, that inspired her to create her own makeup line: This story carries through her personal brand to Fenty Beauty, adding authenticity and character to what is essentially a pure business venture. And crossing over to the food and beverage industry or coming up with other unexpected ideas is one of the shortcuts for fashion brands to further broaden their audience reach. Finding space in a crowded retail market and capturing the attention of young consumers is the magic of co-branding. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched in September 2017 by the singer Rihanna. Fenty Beauty started when Rihanna saw a gap in the industry for products that worked for all skin types and tones, and in-line with her … Use the Next and Previous buttons to navigate through the slides, NEW SETS WITH EXCLUSIVE SHADES—PERFECT FOR THE HOLO’DAZE, FEATURING LIMITED-EDITION,SET-EXCLUSIVE SHADES, GLOSSY POSSE: HOLO’DAZE EDITION+ TWO LIL STUNNAS. When Rihanna announced her new beauty brand, Fenty, in 2017, many could be forgiven for thinking it would turn into just another celebrity-backed brand. I WANTED EVERYONE TO FEEL INCLUDED. Its product promotion has always been highly dependent on word-of-mouth among consumers. Rihanna gave the beauty industry a run for its money when she launched Fenty Beauty in September 2017. The milk tea brand has become extremely popular Kendo Holdings. Fenty Beauty is particularly notable in its dedication to having a product range that is inclusive of all skin tones and types, finding a market gap and consumer base that was woefully underserved. HEYTEA-related content on social medias such as Weibo and WeChat is often published autonomously by millennial consumers, rather than being driven by celebrity endorsements or physical advertising. Rihanna: Creator of Fenty Beauty & Branding Queen Everyone has heard the name Fenty. document.write(theDate.getFullYear()) On the 8th September 2017, world renowned Rihanna launched her first beauty line: Fenty Beauty, which turned into one of the most successful social media launches to date. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in September of 2017. How Fenty Beauty Is Winning the Media Impact Race During the month of January, Fenty Beauty racked up a total MIV of $96.2 million , with Anastasia Beverly Hills and Too Faced following at $72.3 million and $65.4 million respectively. So, why was Rihanna’s Fenty Beauty endeavor so successful? Browse our foundation line, lip Co-branding HEYTEA collaborated with many brands from the fashion, cosmetics, music and food industries, including AAPE, White Rabbit, QQ Music, and Fenty Beauty. Robyn Rihanna Fenty is the creator and founder of Fenty Beauty in collaboration with Kendo, the tag line for the brand being ‘beauty for all.’ It generated revenues of about 500 million … Fenty’s digital launch No brand has had a bigger impact on beauty in the last couple of years than Fenty. While other brands struggle to be inclusive, Rihanna did it right out of the gate. About Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. From the Kardashians to Gwyneth Paltrow, famous faces have been adding their names to brands in the hope that their star power will help boost growth and revenue. LVMH approached London-based design agency Commission Studio to generate the identity for Fenty, a decidedly different, digital venture. GLOSSY POSSE: HOLO'DAZE EDITION MINI GLOSS BOMB COLLECTION, TWO LIL STUNNAS MINI LONGWEAR FLUID LIP COLOR DUO, PRO FILT'R MINI INSTANT RETOUCH SETTING POWDER, HYDRATING COMPLEXION ESSENTIALS WITH BRUSH, PRO FILT'R CONCEALER ESSENTIALS CUSTOM 2-PC SET WITH BRUSH, STUNNA BOSS NUDES LONGWEAR FLUID LIP COLOR TRIO, STUNNA BOSS BOLDS LONGWEAR FLUID LIP COLOR TRIO, SNAP SHADOWS MIX & MATCH EYESHADOW PALETTE, HYDRATING + SOFT MATTE COMPLEXION ESSENTIALS WITH SPONGE, MATTIFYING COMPLEXION ESSENTIALS WITH SPONGE, PRO FILT'R CONCEALER ESSENTIALS CUSTOM 2-PC SET WITH SPONGE, STUNNA NEW YEAR HIGHLIGHTER + LIP SET: LUNAR NEW YEAR EDITION, By subscribing to Fenty Beauty + Fenty Skin Text Alerts you consent to receive a varying number of marketing messages via automated technology and agree to the, Operating hours are from 7am – 2am EST, 7 days a week, excluding holidays. Even more, it will solve the marketing pain point of benefiting from “diverse” cultures in the Western market but not in China. The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes.