A bootstrapped, distributed product company This call to action is the next logical step for the customer if you are trying to convert them from your page. It conveys the feeling that while they are great at their job, they are also just like you and me. By breaking up the sections in a nav bar, users can easily click through to learn about what they want. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. The best part is – the service is completely free." With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. We're a hard working group that values impactful outcomes as much as we do the relationships that drive them. Always free nationwide connectivity "Buying a SIM card from TextNow gave me cellular service so I can use my new phone number anywhere. } Their page is no different. As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. } Another piece to note is that they include CTA buttons twice on the page while scrolling through. -webkit-transition-duration: 0.8s; Actually quite the opposite. div.gamesgen .isotope { They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. Download and use TextNow on any device to get a free phone number, and call and text anywhere in North America for free. Another great touch is the way they visualize their office locations. Cloudera has a simple design with clearly defined sections that hit on several marks. div.gamesgen .isotope, Their video is probably the most impressive use of storytelling: it details their values as a company. Crisis Text Line trains volunteers to support people in crisis. @media screen and (max-width : 767px) { But what we like best is that the CTA buttons are very clear and show up twice—once at the top and again at the very bottom. November 16, 2018. Tak a co my? Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. -webkit-transition-property: height, width; Shot with selfie sticks, goPros, and drones, it shows off that remote workers can come together to have some fun as well. Name, [title, ie: CEO, Founder, etc.]. After that, we encourage you to read the rest of the article. Buzzworthy is a loud brand, which is super evident on their site and their contact us page is no exception. The ‘About Us’ text isn’t an advertisement, but it should present your company in a positive light, highlighting unique services and products and inspiring trust. This can be with an actual button, or by providing your contact information so they know how to get in touch. Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well. At the top of the page, the Giphy team shares three short videos; one that introduces the brand, and then two others that have hilarious descriptions of how to text or make a GIF. About Us Crisis Text Line is free, 24/7 support for those in crisis. However, creating an “About Us” page that accurately describes your company can be easier said than done. }. Clear Call-to-Action – Always tell the customer what to do next. Earn the awareness, respect, and trust of those who might buy”. The page is a space for you to get creative, personal, and basically initiate a personal introduction with your customers. The original words of something written or printed, as opposed to a paraphrase, translation, revision, or condensation. border: 0; Eight Hour Day. div.gamesgen .box {margin-bottom: 0; box-sizing: border-box; min-height: 250px;} div.gamesgen .box {} clip: rect(0, 0, 0, 0); Uber has a simple story which it cleverly ties into the product with the title “Our Trip History.” They also list their “partners” first (partners are the Uber drivers), then their app team. We optimize what we do for happiness of our users and ourselves. Each team member has a bio written in the first person, which is a unique touch that adds a personal connection. Most importantly, it will give your customers a reason to shop from your brand. The coolest feature here is the section of animated gifs for each employee that gives a taste of the company’s humor and aesthetic. What about us? Choose a free template and get started with a 14-day free trial. By weaving in bleak statistics on plastic bag use, along with the founders' journey and own struggles, this About Us page paints the picture of an environmentally-concerned family who's worked hard, and wants to share their eco-friendly creation with the world. However, the best part is probably their clear CTA at the bottom guiding the user to exactly the next section they want them to visit: the blog. About Us pages can highlight why you created your business, your commitment to sustainability, or you … An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction.