And this one is as old as our nation itself. For example, a company's main value and therefore commonplace may be "Compassion makes us the best company". Meaning of Ethos, Logos, and Pathos. But we can’t be complacent about the goals themselves. But it's easier to change people's perception about how trustworthy and how alike you are during the presentation. As it relates to Obama’s speech, examples of logos are found throughout the text. Order a unique copy of this paper. Obama instantly establishes ethos with the audience by referencing Illinois as the “land of Lincoln” in the introductory portion of the speech. I Have a Dream Ethos Pathos Logos activity will have students analyze how MLK's speech uses the rhetorical triangle! Empathy, sympathy and pathetic are derived from pathos. Pathos is more likely to increase the chances of your audience: Girls Who Code Founder Reshma Saujani explains how one of her students created an algorithm to detect false positives in breast cancer testing after her dad was diagnosed with cancer. So if you’re a politician and you’re speaking about reforming the legal system, it’s great to b… Ethos, Logos, Pathos: Three Ways to Persuade by Dr. John R. Edlund, Cal Poly Pomona Over 2,000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos, logos, and pathos. Click here to learn more. In the play Julius Caesar by William Shakespeare, Mark Antony delivers a more effective speech than Marcus Brutus using the techniques, ethos, pathos, and logos. Tell stories, such as, case studies or personal experiences. Your expertise should be verified, for example, you may be talking about different therapy treatments and your expertise is shown by you being a successful Clinical Psychologist. The speech is filled with ethos, as Obama frequently makes both himself and the American people appear trustworthy, caring or knowledgeable. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself … Ethos - The Ethical Appeal. How involved you were with this topic - are you a key character? Evaluating a Speech Worksheet Directions: Identify the use of logos, ethos and pathos in the speech. Barack Obama mainly relies on ethos and pathos in his "Yes We Can" speech, but you can also identify some important examples of logos. Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical, but a more accurate(точный) modern … The Rhetorical Triangle: Ethos, Pathos, Logos Ethos. Ethos must be established from the start of your talk or the audience will not accept what you say. The most relevant example of logos from the text is the passage in which he gives the audience historical facts to support the idea that America is built on hope: Use the audience's commonplace like a fact and apply it to a new situation. •A triangle is undivided; ethos, logos, and pathos are inseparable from one another and often blend together. In addition to building upon a very favourable ethos, the speech attempts to use pathos to connect with the audience by uniting them through a shared sense of patriotism. Pathos is Greek for suffering and experience. Not all of characteristics have to be present to develop high ethos, for example, a university lecturer speaking to her students is most likely perceived as trustworthy as the lecturer is known to provide correct information, she has authority over the 18-21 year olds due to her job title and her age. Another person, such as a manager addressing her employees may have a different combination of these traits but still have enough ethos. A few years ago, a Greek guy called Aristotle came up with three ways that we can persuade people to do something. Obama delivered his Yes We Can speech to the fellow Democrats in Chicago, at a time when he positioned himself to run for the Presidency of the United States. In addition to making use of pathos, the author must establish her credibility (ethos) and must supply reasons and evidence (logos) in support of her position. Ethos, which is the greek word for “character”, can be thought of as the author/speaker 's credibility outside of the text, i.e. This highlights that you are credible because you are treating the topic with consideration and fairness. Treat the trustworthy characteristics as your values, so practice being honest, ethical, compassionate etc. This is enough ethos for the audience to be persuaded by what she says. Instead, he overwhelmingly utilizes the most powerful form of rhetoric, logos. Become an expert in the topics you present on because people are more likely to want to listen to someone who has researched a topic for 10 years rather than 2 years. In this article, we discuss how to use the three pillars for public speaking. Emotions are motivators so the audience is more likely to be persuaded and act on your requests by using pathos. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a … We see this in the way he opens his speech, which goes – “We won with the most votes ever cast on a presidential ticket in the history of the nation: 74 million. We can … Only members can read the full content. Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted. Stick to your promises, for example, during the. The speaker also uses logos indirectly when he alludes to the fact that polls suggest that he is a serious candidate for the presidency: “But in record numbers, you came out, and you spoke up for change.”; “nothing can stand in the way of the power of millions of voices calling for change”. Logos is to appeal to logic by relying on the audience's intelligence and offering evidence in support of your argument. Use simple figures and charts to make the presentations more understandable. Pathos, which is the greek word for “suffering”, is defined as the author 's appeal to the reader 's emotions, sympathies, and …show more content… Engage the audience by asking them questions during your speech to increase logos. For if we don’t create opportunity for all people, the disaffection and division that has stalled our progress will only sharpen in years to come. As a member of PrimeStudyGuides.com, you get access to all of the content. The answer lies in the three major components of Ethos, Pathos and logos that allows for the development of persuasion to take place inside a speech. Logos also develops ethos because the information makes you look knowledgeable. Effectively use ethos, pathos and logos in our storytelling course. Authority and reputation are usually predetermined before your presentation so it's difficult to change the audience's mind about this. Inductive reasoning: specific instance --> general statement Deductive reasoning: a general statement --> specific conclusion Logical fallacies = used as an advantage to persuade people Relies on the audience's blind-spot Examples: Bandwagon: … In other words, we can find ethos, pathos, and logos used in both evidence and warrants to support claims. One example has been completed for you. Rhetoric as a whole can be condensed into three categories: ethos, pathos, and logos. President Obama is extremely smart when it comes to using the rhetorical device pathos, but is even more clever when he begins to incorporate some ethos into his speech. Will the audience's actions lead to my desired outcome? Think about his claim, diction, tone and his use of ethos, pathos and logos when listening and annotating Bush’s address at Ground Zero. Barack Obama's New Hampshire "Yes We Can" speech. Overcome these by building your argument on the audience's widely held beliefs - commonplaces. This means that you and the audience are sharing an experience so they are more likely to perceive you as similar to them. Highlight vital facts that demonstrate the main four traits of ethos but which are relevant to the topic and the audience. As I was listening to his speech, I noticed that he utilized a lot of ethos, pathos, and logos. Barack Obama mainly relies on ethos and pathos in his "Yes We Can" speech, but you can also identify some important examples of logos. Negative emotions, such as anger, should be linked to your rival's claims. ETHOS “I have a dream that my four. Be unbiased by admitting that you and your opposition's side agree on at least one matter. There is uncertainty over which pillar is the most important - Aristotle thought that logos was vital but when used by itself it lacks impact. The most relevant example of logos from the text is the passage in which he gives the audience historical facts to support the idea that America is built on hope: Together, they're known as ‘modes of persuasion’. Logos means persuading by the use of reasoning. Your experience and the amount of years you have worked in this area. Remember that every presenter has authority because they are the speaker. Audience assumes you will share something useful and they respect you, Low expectations and if you start poorly the audience will not listen, You can give a bad speech but you are still able to persuade the audience, Your speech needs to be very good to persuade the audience, If you're part of a group that stands for the above values, such as an NSPCC worker, Political authority e.g. Logos. Ethos, pathos, and logos are three elements of persuasion identified by Aristotle. Citing specialists and authorities on a topic increases the quality of your evidence and therefore your claims. The least of their concerns at this point is the presence of ethos, pathos, logos in an essay. As the speaker, you want the audience to feel the same emotions you feel about something, you want to emotionally connect with them and influence them. An author who essentially replaces logos and ethos with pathos alone should be given low marks. You need these qualities for your audience to accept your messages. At that time, all of us make an agreement that ethos is the strongest technic, while logos and pathos follow. Logos. Reference people in the audience or previous speakers or events earlier that day. Ethos is an appeal to ethics and it is a means of convincing someone of the character or credibility of the persuader. […]It was a creed written into the founding documents that declared the destiny of a nation: Yes, we can.It was whispered by slaves and abolitionists…. The passage continues with other examples that prove to the audience that America is built on hope and change. If you can tell us which speech you are asking about, we can give you a better answer. Talk about opposing views as this allows you to explain why your logical arguments are more reasonable. It’s the verbal equivalent of all those degrees hanging up in your doctor’s office. Obama persuaded the audience a lot throughout this speech. And once you’ve established why you are an authority on the subject, you need to build rapport. Use language that your audience will understand. Then, indicate whether the lines are an example of logos, ethos or pathos. Ensure that people know about your expertise by promoting yourself, for example, ensure that people can easily access testimonials, reviews, papers etc. For example, you may share: If you do not share traits with your audience you can choose to adjust your: But don't do too much as your listeners will seen you as not being genuine. ... you said yes we can. Pathos is to persuade by appealing to the audience's emotions. Make the relationship between your evidence and conclusions clear. But she's not similar to her students because of this. Always stay for as long as you can after your speech in case audience members want to speak with you. Achievements or acknowledgments from others in the area, such as, awards and testimonials. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. First, cite specific lines from the speech. If you have low pathos the audience is likely to try to find flaws in your arguments. They are referred to as the three pillars of persuasion - ethos, pathos and logos. If, for example, you are speaking at a wider event, such as a conference, try to attend as much of it as possible. Continue to order Get a quote. ... he told us “Yes, we can.” ... your guide to ethos, pathos and logos; Is JFK speech ethos logos or pathos? The celebratory nature of the speech meant that logos was rarely used, however this was a deliberate choice and arguably strengthened the speech. Positive emotions, such as joy, should be linked with your claims. By appealing to these three elements, a speaker or writer will increase her chances of persuading an audience. Ethos, pathos and logos are modes of persuasion used to convince and appeal to an audience. Reputation is what your audience knows about your knowledge of the subject. I Have a Dream Ethos Pathos Logos activity will have students analyze how MLK's speech uses the rhetorical triangle! Aristotle used these three terms to explain how rhetoric works: "Of the modes of persuasion furnished by the spoken word there are three kinds. Through his use of ethos involving background credibility, logos involving statistics of America’s improvement and pathos to touch the families struggling, President Obama won the election. Poor ethos and the other two modes, logos and pathos, are useless. I thought that Obama put a lot of emotion in his Yes We Can speech. Yes We Can is one of the best speeches Obama presented after his presidential victory in 2008. ... We can custom edit this essay into an original, 100% plagiarism free essay. Avoid jargon and technical terminology. Ask the following questions to decide if you have achieved logos: Essentially, logical arguments that make sense are not easily dismissed. Hi. ETHOS Of the modes of persuasion furnished by the spoken word there are three kinds… Persuasion is achieved by the speaker’s personal character when the speech was so spoken as to make us think him credible… If the venue requires information to advertise your presentation, emphasise your ethos in this material so people will know why they should come and see your talk. Order now. 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